These are a section of the society defined by the Roper ASW Green Gauge Report as the least interested in “green” or environmental issues and the least likely to take any action on these issues. In 2007, this group was renamed from “Basic Browns” to “Apathetics” and its numbers fell from 19% to 18% in two years. They tend to be less educated, have lower incomes, and lower influence than other consumers.
Adaptive management is an approach towards decision making that is based on making adjustments in the decision making process as and how new information and changes are observed. I...
“Bio-“ is Greek for life.Bio-based material refers to a product's main constituent consisting of a substance, or substances, originally derived from living organisms. These sub...
Able to break down and blend back in with the earth, given the right conditions and presence of microorganisms, fungi or bacteria. Ideally, but not always, no toxins are left behin...