A term developed by Stuart Hart and C. K. Prahalad at the Center for Sustainable Enterprise and now popularized by Prahalad’s book, The Fortune at the Bottom of the Pyramid. It refers to the poorest people in the world. These people tend to pay more for the same food, products, and borrowing than rich people and are usually underserved by markets and services. Contrary to most expectations, because of their numbers, they still represent a huge market if affordable products and services can be offered to them.
“Bio-“ is Greek for life.Bio-based material refers to a product's main constituent consisting of a substance, or substances, originally derived from living organisms. These sub...
Able to break down and blend back in with the earth, given the right conditions and presence of microorganisms, fungi or bacteria. Ideally, but not always, no toxins are left behin...
Biodiversity, a contraction of “biological diversity” was a term coined in 1985 and refers to the variety of all life on Earth and all its interactions. It comprises several levels...