An environmental label or declaration that provides information about a product or service in terms of its overall environmental character, a specific environmental aspect or number of environmental aspects. The information can be used to influence or inform purchasing decisions. Eco-labels may take the form of a statement, symbol, or graphic and be found, in part, on products or packaging and in product literature or advertising.
Eco-labels are supported through first, second, or third-party certification. First-party claims are self-declarations that have not been independently tested or verified. Second-party claims may involve a conflict of interest (e.g. retailer branding of vendor products). Third-party claims are founded on independent testing and verification by a certification body that ensures: no financial or consulting conflict of interest and transparent processes and standards to ensure impartial and equal assessment.