Developed in the 1990s, a marketing approach to highlight products and production methods that improve environmental performance, further ecological causes, or solve environmental problems. Marketing products and services on these effects is growing but not all environmental claims are accurate. Some might be examples of green-washing. Ecological marketing works well with some groups of users, in particular “True-Blue Greens” or other groups oriented toward ecological causes. Commonly referred to claims include “non-toxic” and “biodegradable.” However, these claims may turn-off other customers who are sceptical of environmental claims.
Also known as electronic waste or high-tech trash, it is considered hazardous waste. E-waste contains harmful metals such as lead, cadmium, and mercury. When these elements are...
Earth Overshoot Day is the day each calendar year when the human demand, the natural resources we consume and the carbon dioxide emissions we create, exceeds the planet’s ability t...
The central strategy in the cradle-to-cradle development method seeks to create industrial systems that emulate healthy natural systems. The central principle of eco-effectiveness...