Ethical economics, or ‘Ethonomics’ is about founding businesses that are good for the world as well as the bottom line. It’s about practising social change through urban revitalization, sustainable agriculture, green IT, alternative energy and online community-powered investing.
Any business that claims to be truly sustainable and innovative should be increasingly efficient with energy and natural resources, transparent and accountable, and good on balance for people and other living things. Ethonomics is a hybrid of technology, design, and social responsibility. In the reality-based world of ethonomics, good results are more important than good intentions.