The positioning and segmenting of consumers by ecologically-driven concerns and the development of strategies and solutions that will meet their needs and desires with as little negative impact on the Earth as possible. Products and services which satisfy or appeal to these consumers are often called “green” and their advertising and promotion often make claims of less environmental impact in terms of energy, materials, processes, or toxic substances.
In addition, green marketing includes the representation of a company, product, or service as less harmful to nature. This can lead to greenwashing when this representation is neither sincere nor accurate.
Other terms for this are Environmental Marketing and Ecological Marketing.
Anything that costs less to dispose of than it’s commercial worth. In many cases, these materials are the same being handled by manufacturers in the production of goods but because...
Gender Inequality Index (GII) measures gender inequalities in three aspects of human development: reproductive health, measured by maternal mortality ratio and adolescent birth rat...
The Genuine Progress Indicator (GPI) is a measure of economic progress that takes into account whether a country's economic growth has resulted in the improvement of well being...