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Gross National Happiness (GNH)

Coined by Bhutan’s King Jigme Singye Wangchuck, Gross National Happiness (GNH) measures actual well-being of a country’s citizens rather than consumption, accounting more fully for social, human and environmental realities. Its premise is that basic happiness can be measured since it pertains to quality of nutrition, housing, education, health care and community life. By contrast, the conventional concept of Gross National Product (GNP) measures only the sum total of material production and exchange in any country.

  1. Promotion of equitable and sustainable socio-economic development
  2. Preservation and promotion of cultural values
  3. Conservation of the natural environment
  4. Establishment of good governance.

At the GNH International Conference in 2004, participants adopted a declaration that said that the facilitation of GNH should be accompanied by “the development of indicators that address human physical and emotional well-being. They must be capable of self-evaluation, so that individuals and groups may gauge their progress in the attainment of happiness. In addition, indicators should facilitate full accountability, good governance, and socially constructive business practices, both in day-to-day life and in long-range policies and activities.”

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