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Tipping Point

A way of looking at the way change happens in the world, put forth by Malcolm Gladwell in his bestselling book, The Tipping Point. The book contends that ideas, behaviors, messages, and products spread through society similar to disease, and that societal changes are like epidemics: a tiny force can cause enormous shifts. The “tipping point” is the moment in an epidemic when a virus reaches “critical mass.”

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Adaptive Management

Adaptive Management

Adaptive management is an approach towards decision making that is based on making adjustments in the decision making process as and how new information and changes are observed. I...

Apathetics

Apathetics

These are a section of the society defined by the Roper ASW Green Gauge Report as the least interested in “green” or environmental issues and the least likely to take any action on...

Bio-based Material

Bio-based Material

“Bio-“ is Greek for life.Bio-based material refers to a product's main constituent consisting of a substance, or substances, originally derived from living organisms. These sub...